Do you buy it?
Interesting experiment from IKEA… They installed two plants in a school, gave them identical food, water & sunlight but played one plant positive messages and the other negative.
Yep. One plant was encouraged, the other was bullied. Not exactly great science, but what do you think? Believe it?
Here’s more on it: http://www.adweek.com/brand-marketing/ikea-bullied-a-potted-plant-while-encouraging-another-then-showed-schoolkids-the-impact/