The Community Airtime Award is granted semi-annually, where The Jim Pattison Broadcast Group – In partnership with Mr. Lube and Fresh Air Experience/Concept – will grant a non profit group or charitable organization with an advertising grant of $70,000, to be used over a 6-month period.
“Non-profit groups are some of the hardest working people in the world – and unfortunately most groups don’t have the funding to ‘get the word out’, or to launch a fundraising campaign as almost all funds go to operating costs” says Bryan Ford, General Sales Manager of The Jim Pattison Broadcast Group. “They are just like most other businesses… they have goals and aspirations for their organization, and our hope is that the Community Airtime Award will help these organizations take things to the next level”.
“Radio is still the heart of the community. We’re here to bring you the good, the difficult and the challenging stories of what’s happening right here. The Community Airtime Award is our way to highlight the best” says Jasmin Doobay, Program Director for Power 104.